WBOS

WBOS
City Brookline, Massachusetts
Broadcast area Greater Boston
Branding Alt 92.9
Slogan Boston's Alternative
Frequency 92.9 MHz (also on HD Radio)
92.9-HD2: Local 92.9
First air date February 1960[1]
Format Alternative rock
ERP 18,500 watts
HAAT 224 meters (735 ft)
Class B
Facility ID 23439
Transmitter coordinates 42°20′50.00″N 71°4′59.00″W / 42.3472222°N 71.0830556°W / 42.3472222; -71.0830556 (WBOS)
Callsign meaning BOSton
Former callsigns WBOS-FM (1960–1981)
Owner Beasley Broadcast Group
(Greater Boston Radio, Inc.)
Sister stations WBQT, WKLB-FM, WMJX, WRCA, WROR-FM
Webcast Listen Live (requires login) or Listen via iHeart
Listen Live Local 92.9 (HD2) (requires login)
Website www.alt929boston.com
alt929boston.com/local929 (HD2)

WBOS (92.9 MHz, "Alt 92.9") is a commercial FM radio station licensed to Brookline, Massachusetts and broadcasting to the Greater Boston media market. The station airs an alternative rock radio format, using the branding "Alt 92.9". WBOS is owned and operated by Beasley Broadcast Group. Its studios are located in the Dorchester neighborhood of Boston and its transmitter is on the top of the Prudential Tower in Boston's Back Bay.

History

The early years

WBOS-FM signed-on in February 1960, simulcasting most of the programming of its sister station 1600 WBOS (now WUNR). Most of the AM station's programming was beautiful music, but when the AM side began to broadcast ethnic programming, the FM side continued to broadcast beautiful music, which was branded on both AM and FM as "Boston's Music Theatre". In 1975, WBOS-FM changed to a hodgepodge format which did not gain much of an audience.

Disco format

In 1978, Boston radio personality Ron Robin, disappointed that the airtime for his weekly disco music show on WVBF had been cut back, left WVBF and began doing a four-hour Sunday-night disco show for WBOS. Initially, Robin bought the airtime and sold commercials for the show.

The success of that show led to WBOS hiring Robin, and a rapid expansion of the disco programming, first to seven nights a week from 8 p.m. to midnight (April 1978), and then to 24/7 in September 1978. For a brief time in late 1978 and early 1979, WBOS was one of Boston's most popular radio stations. But when WXKS-FM came on the scene with a highly promoted disco format, including big promotions and hiring away some WBOS jocks, WBOS' ratings suffered.

WRKO midday legend J.J. Wright (most recently at WODS) was one of the original disco DJ's for WBOS when the station went round-the-clock disco in 1978. Longtime producer Jack King (WBIM-FM, WVBF, and WBZ) created, wrote and engineered most of the station's disco specials at the time. King was there at the beginning of the station's format change to disco and worked closely with Robin to 'keep the beat going' into the late 1970s and early 1980s. When WBOS changed to AOR/Adult Contemporary, the duo went to WBZ Radio for a long, successful stint there.

Adult Contemporary/AOR and Country formats

In January 1980, the station flipped to an adult contemporary music format which was a little less "adult" and a little more "contemporary", but that format would only run for two years. In January 1982, WBOS flipped to a short-lived attempt at an album rock format, programmed for some of that time by legendary Boston rock personalities Jerry Goodwin and Maxanne Satori.

But the rock format didn't make any inroads against established rockers 104.1 WBCN, 94.5 WCOZ and 107.3 WAAF, not to mention the fast-rising WLYN-FM. On July 14, 1983, WBOS' format was abruptly changed to country music, and was moderately successful for several years; it was the only FM country station in the Boston market at the time.

Program Director and morning personality Dean James, along with General Sales Manager Dave DiGregorio, worked diligently to bring Country to the mainstream. Many local jocks are still working the Boston market. The country format would remain for the next six years.

Adult Album Alternative format

On April 27, 1989, at 3 PM, WBOS dropped country and adopted a "triple-A" format, initially with a bit more of an eclectic focus than most triple-A stations at the time, incorporating classic rock, soul, R&B, and singer-songwriter cuts into their playlists, along with new releases.[2][3][4] Eventually, the station gravitated more toward current material and new releases. At that time, when CDs were just starting to be used in radio, WBOS promoted itself as the first all-compact disc radio station, eliminating vinyl, and very sparingly using carts for some songs. Unusually, the vinyl themed retro show "The Lost 45s" with Barry Scott aired on Sunday nights after leaving rival 100.7 WZLX.

In April 2005, WBOS made changes to play more music and decrease the amount of talk. The station's morning show, hosted by Bill Abbate and Kristin Lessard, was abruptly cancelled to make way for the jockless "All Music Mornings". "It's putting the station somewhat back to where it started in terms of its ideals. Listener perception is that radio plays too many commercials and that DJs can be boring and irrelevant," said Buzz Knight, operations manager for WBOS. Knight said that WBOS will be "the cool station for people over 30."

In September 2007, George Knight began hosting morning drive on the station, but that would be short lived. That same month, Greater Media registered domains that showed that the station was possibly flipping to Sports talk as 92.9 The Ticket, complete with a logo and a slogan, "Boston's Only FM Sports Station". The station was rumored to flip on October 1 of that year, but never materialized. WBMX (now WBZ-FM) and WMKK (now WEEI-FM) eventually flipped to the format over the next five years. Little did anyone know a bigger change was coming to WBOS.

Alternative Rock format

Logo as Radio 92.9, 2008-2016
The Radio 92.9 in Cambridge, Massachusetts sampling products from Whole Foods Market.
The Radio 92.9 street team in Cambridge, Massachusetts sampling products from Whole Foods Market.

On February 1, 2008, the station saw its biggest change since flipping to AAA in 1989, as the format changed to alternative rock and the station rebranded as "Radio 92-9". While George Knight continued to host his popular "Sunday Morning Over Easy" program, and music director Dana Marshall was promoted to Program Director, the rest of the station's airstaff was let go. Since WBCN's demise in 2010, WBOS has adopted a mainstream rock direction, but continues to report on Mediabase and Nielsen BDS on the alternative panel. This was due to the addition of Def Leppard on the playlist, and the move left WFNX once again as Boston's only pure alternative rock station. However, in 2011/2012, the station reverted to playing mostly alternative tracks, while playing some classic hard rock tracks (but at a very minimal amount), usually from artists/bands such as Led Zeppelin, Van Halen, Aerosmith, AC/DC, Metallica, Pink Floyd, Billy Idol, and Guns 'n' Roses. By July 2012, WBOS became Boston's only alternative rock station following the closure of WFNX.

On July 13, 2016, WBOS rebranded as "Alt 92.9".[5]

Owners

WBOS was originally owned by Boston businessman Herbert Hoffman. In the 1980s, he sold it to Sconnix, which later sold it to Ackerley Media in 1988. The station was sold to Granum Communications in 1992, which merged with Infinity Broadcasting in 1996. In 1997, the station was traded to Greater Media.

On July 19, 2016, Beasley Media Group announced it would acquire Greater Media and its 21 stations (including WBOS) for $240 million.[6] The FCC approved the sale on October 6, and the sale closed on November 1.[7]

Demographics

WBOS's alternative rock format is projected to reach a younger, more dynamic male-skewing audience in their 20s and 30s. The reach of the station's previous AAA format skewed towards females in their 30s and 40s.

HD Radio

Logo for 92.9-HD2

WBOS is actively broadcasting using the iBiquity HD Radio digital broadcasting system, and had an HD secondary channel called called "The Coffee House", which launched in early 2006. This format consisted of "the acoustic, unplugged side of triple A" by using the "station’s archive of live and in-studio performances", and emphasized "singer-songwriters, folk music and unplugged versions of songs by core WBOS artists."[8]

The "Coffee House" format would later be replaced with Radio You Boston, featuring content programmed by college-aged residents of the Boston area. This has since re-branded as Local 92.9, and features local music artists from the Boston area.

Alumni

Trivia

References

  1. ↑ Broadcasting Yearbook 1971 (PDF). 1971. p. B-98. Retrieved December 28, 2011.
  2. ↑ https://www.highbeam.com/doc/1P2-8118185.html
  3. ↑ http://pqasb.pqarchiver.com/boston/doc/294479259.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Apr+27%2C+1989&author=Bickelhaupt%2C+Susan&pub=Boston+Globe+%28pre-1997+Fulltext%29&edition=&startpage=&desc=WBOS+CHANGES+TO+ALBUM+CLASSICS WBOS 1989 Format Change
  4. ↑ http://pqasb.pqarchiver.com/boston/doc/294488084.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Apr+19%2C+1989&author=Bickelhaupt%2C+Susan&pub=Boston+Globe+%28pre-1997+Fulltext%29&edition=&startpage=&desc=%27BOS+HINTS%3A+FIND+ANOTHER+COUNTRY
  5. ↑ WBOS Relaunches As Alt 92.9
  6. ↑ Beasley Acquires Greater Media
  7. ↑ Beasley Closes on Greater Media Purchase; Makes Multiple Staff Moves
  8. ↑ Tucker, Ken (January 19, 2006). "Greater Media, Emmis Unveil HD2 Strategies". Billboard. Retrieved January 19, 2016.
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