T3 (company)
| Private | |
| Industry | Advertising |
| Founded | Austin, Texas (1989) |
| Headquarters | Austin, TX |
Key people |
Gay Gaddis, CEO Christian Barnard, COO |
Number of employees | 160 |
| Website | www.t-3.com |
T3 is an independent integrated marketing and advertising firm with headquarters in Austin, Texas and offices in New York City and San Francisco. The agency was founded in 1989 by CEO Gay Gaddis. Today, T3 is the largest independent advertising agency owned by a woman in the United States, with capitalized billings over $230 million.[1](registration required) [2]
Clients
T3's clients include MSN, Pfizer, The Macallan, Conoco Phillips Lubricants, Coca-Cola, JCPenney, JPMorgan Chase, Marimekko USA, UPS, Microsoft Windows Phone, Department of Education, Ford, Livescribe, MetroPCS, and Mobile Loaves & Fishes.
Work and awards
T3 ranks among AdWeek's Top 100 Agencies and Advertising Age's 2006 Top 100 U.S. Marketing Services Agencies lists.[1]
T3 has experience in both traditional and digital media across various verticals: Automotive, consumer goods, financial, government, healthcare, non-profit, retail, service, technology and travel. Within the digital realm, T3 offers analytics, application development, mobile, online advertising, web architecture and development, video, social and email. T3 created Coca-Cola Freestyle's first mobile app, PUSH! + Play for the iPhone and Android.
Noteworthy work includes Wall Street Journal's "Every Journey Needs a Journal" site,[3][4] JCPenney's desktop application, JCPToday,[5] Dell's Virtual Office,[6] and Marriott's Plug-In Site.[7]
August 2011: CEO, Gay Gaddis was named one of the Top 10 Hottest Digital Marketers by iMedia.
Leadership
CEO: Gay Gaddis
President (NY): Rick Doerr
Chief Operating Officer: Christian Barnard
SVP, Chief Creative Officer: Jay Suhr
SVP, Managing Director (SF): Yumi Prentice
VP, Executive Media Director: Greg Pomaro
Chief Innovation Officer: Ben Gaddis
SVP, Chief Strategy Officer: Jim Firestone
Family-friendly policies
"T3 and Under" is the agency's in-house childcare program that allows new parents to bring their babies to work until they are nine months old. T3's family-friendly workplace programs have been recognized by the White House, The Today Show, The New York Times, Fortune Small Business[2] and Good Morning America.[8]
See also
References
- 1 2 Advertising Age http://adage.com/datacenter/datapopup.php?article_id=116375
- 1 2 Fortune Small Business http://money.cnn.com/magazines/fsb/fsb_archive/2006/05/01/8376224/index.htm
- ↑ Webpicks http://www.commarts.com/web-sites/journey-needs-journal.html
- ↑ Creative Showcase http://www.imediaconnection.com/content/14265.asp)
- ↑ JCPday http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003599526)
- ↑ WebAwards http://www.webaward.org/winner.asp?eid=8279)
- ↑ The future of Guest Room Technology http://www.hotelnewsresource.com/article26918.html
- ↑ Good Morning America http://abcnews.go.com/GMA/LifeStages/story?id=3602802&page=1