Rory Sutherland (advertising)
| Rory Sutherland | |
|---|---|
 | |
| Born |
1965 Usk, Monmouthshire, Wales, UK |
| Nationality | UK |
| Occupation | Advertising executive, copywriter, speaker, author |
Rory Sutherland (born 1965, Usk, Monmouthshire, Wales) is a British advertising executive. He is the current Executive Creative Director of OgilvyOne.[1] He was vice-chairman of Ogilvy Group UK and co-founder of the Behavioural Sciences Practice,[2] part of the Ogilvy & Mather group of companies. He wrote The Wiki Man.[3]
Career history
Sutherland read Classics at Christ's College, Cambridge, upon graduation he joined Ogilvy & Mather Direct in 1988 [4] as a planner before then becoming a copywriter working on the Microsoft account in its pre Windows days.[5] He was notoriously called the 'worst graduate trainee that Ogilvy & Mather had ever hired'.[6]
In 1995 he was made Head of Copy at OgilvyOne and then became Creative Director in 1997 before becoming Executive Creative Director in 2002.[7] In April 2009 Sutherland was elected President of the Institute of Practitioners in Advertising, making him the first creative and direct marketer to hold the post.[8] In 2012 he was awarded an honorary doctorate (D.Litt) by Brunel University London.[9]
Talks and speaking engagements
Rory Sutherland has delivered a number of well received and popular conference talks for organizations, including:
- Life lessons from an Ad Man [10] for TED talks
- Sweat the small stuff [11] for TED talks
- Perspective is everything [12] for TED talks
- The next revolution will be psychological not technological[13] for the Institute of Communication Agencies
The Wiki Man
Sutherland writes a fortnightly column for The Spectator, called "The Wiki Man", the article covers his thoughts on technology and the internet.[14] He has also authored a book entitled The Wiki Man, a collection of his blog posts, tweets, interviews and reference materials.
Personal life
Sutherland is married with twin daughters.[5]
References
- ↑ Rory Sutherland bio, edge.org; accessed 6 October 2015.
- ↑ Behavioural Sciences Practice sets up shop in Singapore, ogilvy.com, July 2014.
- ↑ Rory Sutherland biography, Creativebrief.com; accessed 6 October 2015.
- ↑ IDM background of Rory Sutherland
- 1 2 TED biography of Rory Sutherland, ted.com; accessed 6 October 2015.
- ↑ Creative Brief biography of Rory Sutherland, creativebrief.com; accessed 6 October 2015.
- ↑ Profile, ipa.co.uk; accessed 6 October 2015.
- ↑ IPA profile of Rory Sutherland
- ↑ Sutherland profile, wiredevent.co.uk; accessed 6 October 2015.
- ↑ Rory Sutherland's 'Life lessons from an Ad Man TED talk
- ↑ Rory Sutherland's Sweat the small stuff TED talk
- ↑ Rory Sutherland's Perspective is everything TED talk
- ↑ Rory Sutherland's 'The Next Revolution Will Be Psychological Not Technological talk
- ↑ Rory Sutherland's Spectator Wiki Man Pages
