Advertising inventory

In the media, advertising, and marketing industries, advertising inventory or media inventory is the space available to advertisers on newspapers, magazines, and digital platforms.[1]

Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.[2]

Advertising space is increasingly being transacted algorithmically; see real-time bidding.

Notes

  1. Strain, Mary. "What Does Advertising Inventory Mean?". smallbusiness.chron.com. smallbusiness.chron.com. Retrieved 29 September 2015.
  2. Picard, Eric. "How publishers sell ad inventory". imediaconnection.com. imediaconnection.com. Retrieved 29 September 2015.
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