Max Lenderman

Max Lenderman is former Director of OuterActive at Crispin, Porter + Bogusky. Before, he was executive creative director at GMR Marketing LLC, the largest “live” marketing company in North America, where his work has won numerous industry awards, the latest including the 2006 & 2007 Pro Award, the 2006 MAA Worldwide Globes Award and the 2007 & 2008 Ex Award.

He previously co-founded Gearwerx Experiential Marketing with offices in Montreal and Toronto.

His book called Experience the Message: How Experiential Marketing is Changing the Brand World is published by McClelland & Stewart in Canada and Carroll & Graf in the United States. The book was a PricewaterhouseCoopers National Business Book of the Year Finalist in 2006.

Lenderman wrote a column in Strategy Magazine called “Notes from the Underground,” and is a public speaker on the subjects of guerrilla marketing, experiential marketing and alternative marketing strategies.

He has been interviewed by dozens of news agencies on the subjects, most notably including The National Post, The Financial Post, The Globe and Mail, Report on Business TV, CTV, NOW, Hour, Marketing Magazine, Profit Magazine, the Montreal Gazette and CBC Radio: The Sunday Edition.

Max is a founding board member of the International Experiential Marketing Association (IXMA) and an associate of the Sales and Marketing Executives International.

External links

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