Kuli Kuli, Inc.

Kuli Kuli Inc. is a food business based in Oakland, CA, and the second company to introduce Moringa oleifera to the US market in the form of nutrition bars and powders. Moringa is a nutritious plant food.^[1] Kuli Kuli's CEO, Lisa Curtis, started the company after working with moringa in the Peace Corps. Kuli Kuli works with women-owned farming cooperatives in West Africa to grow moringa and sell it as Kuli Kuli foods and powders.^[2]

Mission

Kuli Kuli's mission is to provide moringa products.

History

Kuli Kuli was founded by Lisa Curtis, Valerie Popelka, Jordan Moncharmont, and Anne Tsuei. As a Peace Corps Volunteer in Niger, Curtis was introduced to moringa and upon returning to the US, she began to explore how to introduce moringa to US markets.^[3]

Kuli Kuli sources its Moringa oleifera from women's farming cooperatives in Ghana, West Africa.^[4][5]

Funding

Kuli Kuli has raised startup capital and its first round of investment through crowdfunding.^[3] On May 6, 2013, Kuli Kuli launched an Indiegogo campaign that raised $52,997 for fund for the first manufacturing run.^[2]

Products

There are currently three flavors of Moringa Bars: Crunchy Almond, Black Cherry, and Dark Chocolate. Pure Moringa Vegetable Powder is an Organic Certified moringa powder made from the dried and milled leaves of the tree Moringa oleifera.

References

1. ↑ "The Marketing Of Moringa: Is This The New Kale?". NPR.org. Retrieved 2015-11-03. 
2. 1 2 Paratore, Michelle. "Kuli Kuli: The Next Superfood, and a Way to Support Women in West Africa". Edible Startups. Retrieved 2015-11-03. 
3. 1 2 Sarah Laskow, "A Distant Voyage, A Powerful Plant, and a Crowd-Backed Quest to Crack the Snack Market", "Fast Company"
4. ↑ Luke Tsai, "Kuli Kuli Oakland Startup Touts West African Superfod", "East Bay Express", December 10, 2013
5. ↑ "Kuli Kuli". www.kulikulifoods.com. Retrieved 2015-11-03.