Jayantilal Gada

Jayantilal Gada
Born Lakadia, Gujarat, India
Nationality India
Occupation Producer

Jayantilal Gada is an Indian film producer and distributor in Hindi cinema. He ventured into film production under his production company, Popular Entertainment Network(PEN) India Ltd.

He is known for producing the 2013 Hindi-language film Mahabharat, which won Best Animation Film at the 3rd Fiji Film Festival.[1]

He founded PEN India (full name, Popular Entertainment Network India and also sometimes written as Pen) in 1987; today the company produces and presents Bollywood films. Gada retired in 2014 at the age of 52.[2] His son is the film and TV producer Dhaval Gada and was announced as his successor at PEN on 3 November 2014. Jayantilal Gada resumed office from 1st April 2016.On the same day, his younger son Aksshay Gada joint Pen to lead the Direction and Digital Business.[3]

Early life and career

(Left-Right)Dhaval Gada, Ravi Kishan, Shahrukh Khan and Jayantilal Gada.

Jayantilal Gada is a Kutchi Vagad born in Lakadia, Gujarat. He studied till 10th in Gurukul High School, Ghatkopar. He began working in his father's small grocery store, also taking courses in radio repairing and photography.[2]

Gada started a small video library in a section of his father's store, buying video cassettes from producers for distribution. This sideline grew as he first began hiring out video cassette players, then began filming weddings on video. Later, he moved into wholesaling videos. Popular Video Cassette Library was restructured and renamed PEN in 1992. After financial problems, Gada began moving into acquiring the copyright to films – at this stage he was aged 25.[2]

Personal life

He married his wife, Hansa at the age of 21 and they have two children - daughter Bhavita and son Dhaval. He has another son Akshay with his partner Reshmaa Kadakia, who is the CFO of his company.[2] While Dhaval has taken over PEN on 3 November 2014, his younger son Aksshay Gada has completed his Whistling Wood training in Production and Direction which are his key interests. His Daughter Bhavita married and settled with Dr.Ninal Shah. They all are based in Mumbai.

Move into presentation and production

In 2004, Gada acquired the rights to supply Hindi-language feature films to public service broadcaster Doordarshan, beginning with the film Yeh Mera India. He convinced Doordarshan to show the remastered and extended version of the classic action-adventure Sholay, which had record viewing figures despite its long running time.[2][4] Gada also gained the rights to screen films on Zee.[5]

The Bollywood film Kahaani was produced by Gada and his nephew Kushal Gada.[6] In 2013, he produced the 3D animation film Mahabharat, in which Amitabh Bachchan, Ajay Devgan and Vidya Balan voiced characters.[7] It made the highest box office returns of all animated films produced in India.[8] It was awarded Best Animation Film At the 3rd Fiji Film Festival.[1] PEN also produced the 2014 film Entertainment, starring Akshay Kumar.[9]

Today Pen acquires worldwide rights to Hindi films and supplies them to networks such as Zee, Sony, Sahara One and Star network.[10][11]

Filmography

The following is a list of notable films in which Jayantilal Gada's Pen India Ltd has been involved:

Year Film His Role
2008 Yeh Mera India
2010 Kaalo Presenter
2011 Chatur Singh Two Star
2012 Kahaani Co-producer
2013 Issaq
2013 Mahabharat
2013 Singh Saab The Great
2014 Lakshmi
2014 Sholay#3D re-release
2014 Rang Rasiya[12]
2014 Entertainment
2014 Ekkees Toppon Ki Salaami
2015 P Se PM Tak
2016 Mastizaade
2016 Do Lafzon Ki Kahani
2016 Shivaay

References

  1. 1 2 a, Suva (2014-07-29). "Indian Entries Win Awards At the 3rd Fiji Film Festiva". indianhighcommissionfiji.org. Retrieved 2015-04-08.
  2. 1 2 3 4 5 Priya, Gupta (2014-11-30). "Jayantilal Gada: I feel proud that today I am making films with the same stars whose video cassettes I sold at one time". timesofindia.indiatimes.com. Retrieved 2015-04-25.
  3. ↑ Chandra, Vaishali (23 April 2015). "Dhaval Gada Of PEN India : I'll Keep My Father Jayantilal Gada's Head Held High With Pride". Koimoi.com. Retrieved 12 June 2015.
  4. ↑ Parmar, Beena (2014-01-02). "Sholay returns, after 38 years, in 3D". thehindubusinessline.com. Retrieved 2015-04-08.
  5. ↑ Raghavendra, Nandini (2011-12-14). "Shah Rukh Khan's Don 2: Zee Entertainment bags satellite rights for Rs 37 crore". economictimes.indiatimes.com. Retrieved 2015-04-08.
  6. ↑ "Jayantilal Gada's MAHABHARAT". bollywoodtrade.com. Bollywood Trade Editorial. 2013-12-14. Retrieved 2015-04-08.
  7. ↑ MANIAR, PARAG (2013-08-22). "Ajay Devgn-Vidya Balan dub for an animated film". timesofindia.indiatimes.com. Retrieved 2015-04-08.
  8. ↑ "Animated 'Mahabharat' sets a new record". animation-boss.com. 2013-01-13. Retrieved 2013-04-08.
  9. ↑ Rajesh Kumar, Singh (2014-05-20). "It's Entertainment: Dogs in films that we have loved". bollywoodtrade.com. Retrieved 2015-04-08.
  10. ↑ Shah, Kunal. "I never buy a film which is like a one time watch". businesstoday.intoday.in. Retrieved 2015-04-08.
  11. ↑ Shashidhar, Ajita (2014-04-17). "Broadcasters to go slow on movie acquisitions". businesstoday.intoday.in. Retrieved 2015-04-08.
  12. ↑ Eepsita, Guha (2014-08-21). "Rang Rasiya's title song launches today". timesofindia.indiatimes.com. Retrieved 2015-04-08.

External links

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