Boss Coffee

Boss (ボス Bosu) is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan. It was released in 1992 and is one of many brands of Japanese canned coffee.

Boss is known for its aggressive campaigns using a jacket nicknamed Boss Jan (BOSSジャン) as a promotional item. The brand's logo features a mustachioed, pipe-smoking man. Although most often you see the Boss logo smoking a pipe, the logo has been altered to show the man reading a newspaper or playing the saxophone. Its slogan is "SUNTORY BOSS is the boss of them all since 1992".

Japanese singers Eikichi Yazawa and Ayumi Hamasaki endorsed in the product in the 1990s and early 2000s respectively. Hamasaki appeared in commercials singing the Boss jingle, a cover of Nat King Cole's song "Love". In April 2006, Tommy Lee Jones became the spokesman for Boss. He was seen in various Boss TV commercials in Japan.

Advertising

Tommy Lee Jones has been the most recognizable face of Boss since 2006, and he has appeared in print, display and television ads for Boss across Japan. Boss has released 38 commercials featuring Jones as “Alien Jones”, an alien who has come to Earth, in a human form, to learn about human culture. In the commercials, “Alien Jones” goes from one everyday job to the next, from a karaoke bar waiter to a doctor. In one of the last commercials “Alien Jones” leaves Earth, but quickly returns due to his love for Boss canned coffee.

Boss has teamed up with the creators of James Bond and Super Mario offering collectible figurines when you purchase one to two cans of boss coffee. There are a total of fifteen collectibles from the James Bond/007 campaign. Eight of the fifteen collectibles are on top of two Boss coffee cans, the other seven collectibles are on top single cans. After purchasing a total of twenty three cans, you have collected the entire 007 set. The Mario collection campaign started on September 18, 2012. A total of ten pull back Mario figures can be collected after purchasing ten cans of Boss coffee.

in 1998 Suntory launch the television commercial Campaigns for the BOSS 7 cans coffee featuring Japanese people doing something aganist celebrity like Japanese salaryman aganist Bill Clinton the 42nd President of the United States from 1993 to 2001, Japanese university student aganist Ernesto Hoost A four-time K-1 World Champion, Japanese buinessman aganist Takanohana Kōji the head coach of Takanohana stable, the senior member of the Japan Sumo Association and a Formerly 22 Sumo tournament championships between 1992 and 2001, Japanese company employee trainer aganist The most popularity Japanese Alternative rock band L'Arc-en-Ciel and Tokyo Big Sight audience in 1999 GRAND CROSS TOUR, Japanese guy aganist William Cohen the United States Secretary of Defense from 1997 to 2001, Jiang Zemin the President of the People's Republic of China from 1993 to 2003, Abdullah II of Jordan the lastest King of Jordan, Boris Yeltsin the 1st President of Russia from 1991 to 1999, and British Aerospace Harrier II with Royal Air Force fighter pilot inside, Japanese elementary school teacher aganist The most popularity Japanese enka singer Sachiko Kobayashi and NHK Hall audience in Kōhaku Uta Gassen, and Shingo Katori aganist chimps, This BOSS 7 commercial Campaigns are aired from September 1998 until May 2000.

Product lists

As of November 2004

Can of Boss Café Au Lait from a vending machine in Japan

Additional as of January 2007

As of 2008

As of 2012

As of 2013

As of 2014

References

  1. ↑ "The Richest BOSS Ever SBF Launches PREMIUM BOSS in Japan | News Release | SUNTORY BEVERAGE & FOOD". www.suntory.com. Retrieved 2016-08-17.
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