Booty Pop

Booty Pop (Sweet Apparel LLC), is a private US company that mainly manufacturers padded underwear for women intended to give the wearer an appearance of a curvy, lifted buttocks.[1]

The company, headquartered in Boston, was founded in 2008 by Susan Bloomstone and Lisa Reisler. It received nationwide attention with Wall Street Journal reporter Rachel Dodes’ article about the booming market for undergarments that enhance the buttock.[2]

Booty Pop is endorsed by The American Society of Aesthetic Plastic Surgery.[3]

References

  1. Joiner, Lottie (8 July 2011). "Booty Pop entrepreneurs turn niche idea into successful firm". USA Today. Retrieved 9 February 2012.
  2. Dodes, Rachel. "Goodbye, Girdle: Curvy Stars Spark A Raid on Padded Panties". Wall Street Journal. Retrieved 9 February 2012.
  3. "Booty Pop: Another Option for Buttocks Augmentation". The American Society for Aesthetic Plastic Surgery. Retrieved 9 February 2012.

External links

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