Bodyarmor SuperDrink
| Industry | Beverage manufacturing |
|---|---|
| Founded | 2011 |
| Founder | Lance Collins and Mike Repole |
| Headquarters | Queens, New York, United States |
Key people |
Lance Collins, CEO Mike Repole, Chairman Kobe Bryant, Board of Directors Andrew Luck, Investor Rob Gronkowski, Investor Mike Trout, Investor Buster Posey, Investor LeSean McCoy, Investor Richard Sherman, Investor Skylar Diggins, Investor Sydney Leroux, Investor Dustin Johnson, Investor |
| Website | DrinkBODYARMOR.com |
Bodyarmor SuperDrink (stylized as BODYARMOR) is an independently owned sports drink based in Queens, New York. It was founded in 2011 by Lance Collins,[1] founder of Fuze Beverage and NOS Energy Drink, and Mike Repole,[2] co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryant purchased a large stake in the company, joining the Board of Directors and becoming the third largest shareholder.[1]
Flavors
- Fruit Punch
- Orange Mango
- Strawberry Banana
- Lemon Lime
- Tropical Punch
- Mixed Berry
- Grape
- Blackout Berry
Discontinued flavors
- Blueberry Pomegranate
- Cherry Citrus
- Tropical Mandarin
- Raspberry Blueberry Goji
- Pomegranate Acai Green Tea
Partnerships
Bodyarmor has partnered with Andrew Luck,[3] Mike Trout,[4] Rob Gronkowski,[5] Skylar Diggins,[6] and Sydney Leroux.[7] In April 2015, Bodyarmor became the official sports drink of the Los Angeles Angels of Anaheim.[8]
References
- 1 2 Badenhausen, Kurt (March 24, 2014). "Kobe Bryant Invests Millions In Sports Drink BodyArmor - Forbes". forbes.com. Retrieved December 25, 2014.
- ↑ Burns, Mark (October 13, 2014). "Think Big, Dream Bigger: Mike Repole's Journey To Becoming Co-Founder Of BODYARMOR". forbes.com. Retrieved March 16, 2015.
- ↑ Boudway, Ira (September 17, 2013). "Colts Quarterback Andrew Luck Dumps Gatorade for a Stake in Upstart Bodyarmor - Bloomberg Business". bloomberg.com. Retrieved March 16, 2015.
- ↑ "Angels will quench thirst with bodyarmor in 2015".
- ↑ Madden, Lance (August 14, 2012). "Rob Gronkowski Becomes Endorser, Investor for BodyArmor SuperDrink - Forbes". forbes.com. Retrieved March 16, 2015.
- ↑ Heitner, Darren (October 7, 2014). "WNBA Superstar Skylar Diggins Becomes BODYARMOR Endorser". forbes.com. Retrieved March 16, 2015.
- ↑ Schaelaeckens, Leander (September 23, 2014). "USA's Leroux continues to pursue her dreams despite difficult path". foxsports.com. Retrieved March 16, 2015.
- ↑ Costa, Brian (April 2, 2014). "Mike Trout Spurs Sports-Drink Deal Between Angels, BodyArmor". wsj.com. Retrieved April 10, 2015.
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