ALDA Events

ALDA Events is a global operating Dutch producer, concept developer and promoter of international DJ and event concepts.^[1] ALDA Events stands for the first two initials of the names of both entrepreneurs; Allan and David.^[2] ALDA Events was founded in 2007 and is based in Amsterdam. ^[3][4]

ALDA Events produces international in- and outdoor events such as festivals, stadium shows and world tours. ALDA-produced events include Armin Only (Imagine, Mirage and Intense), I AM Hardwell, A State Of Trance, Electronic Family, A Day at the Park and Amsterdam Music Festival (with ID&T, two days in 2015 during the Amsterdam Dance Event, five days next year). These events accommodate over 100,000 fans worldwide every year.^[5]

History

Allan Hardenberg and David Lewis have been active in the Dutch dance scene since its very beginning. In 1997, the two entrepreneurs organized events such as Armin Only, Tiësto Solo and "Three DJs in a Boat". Seven years after they started their collaboration, Armin van Buuren, Maykel Piron and David Lewis founded Armada. With this company, Armin Only became more successful and new concepts as Armada Night, A State of Trance and Famous were developed.

Hardenberg and Lewis decided to start their own independent event agency and founded ALDA Events. It originated in 2007 and has since then been operating from Amsterdam. Early years were Armin Only, Best Of Both Worlds and A Day at the Park. Eventually, the event portfolio would extend with events like Electronic Family, Citymoves, various Armada concepts and other event nights during Amsterdam Dance Event (ADE).^[6][7]

In 2011 and 2013 ALDA Events was nominated for the International Dance Music Awards (IDMA) in the category Best Event Promoter Worldwide.^[8] Besides that, the A State of Trance concept has won various awards throughout the years.^[9] On November 25, 2014 it was announced that SFX Entertainment has acquired 50% of ALDA Holding BV. ALDA Events will keep operating as an independent company and will continue to develop internationally.^[10] Late 2015, ALDA Events announced it had opened a second branch in Hong Kong. ^[11]

Events and concepts

ALDA Events organizes over 130 shows in more than 33 countries.

Current

Current concepts ALDA Events is working on are:

• A Day at the Park (2008 – present) ^[12]
• Armin Only Embrace (2016)
• A State of Trance (2008 – present) ^[13]
• Electronic Family (2011 – present) ^[14]
• I AM Hardwell - United We Are (2015 - present) ^[15][16]
• Kingsland Festival (2013 – present) ^[17][18]
• Spinnin' Sessions (2015 - present)
• The Flying Dutch (2015 - present) ^[19][20][21]
• New Horizons (2017)

Events at Amsterdam Dance Event

Events during Amsterdam Dance Event 2014:^[22]

• Amsterdam Music Festival (2013 – present) ^{[23][24][25][26]}
• Armada Night (2003 – 2014) ^[27]
• Dyro & Bassjackers Present X Tour (2014) ^[28]
• Hardwell Presents Revealed (2012 – present) ^[29]
• Sexy By Nature (2013 – 2015) ^[30]

Past

Events ALDA Events organized in the past are:^[31]

• Armada @ The Beach (2007–2008)
• Armin Only (2008-2014)
  • Armin Only: Imagine (2008)
  • Armin Only: Mirage (2010–2011)
  • Armin Only: Intense (2013–2014) ^[32]
• Beachfreaks (2008)
• Best Of Both Worlds (2007–2011)
• Citymoves (2008–2014)
• Essence Festival (2008)
• Famous (2008–2009)
• I AM Hardwell (2013–2014) ^[33]
• Intuition Events (2008–2010)
• Sexy By Nature (2014 - 2015)
• Top 100 DJs (2014 - 2015)

Awards and nominations

See also

Wikimedia Commons has media related to ALDA Events.

• List of electronic music festivals
• SFX Entertainment

References